The Brain-Based Hook Formula Guide
25 Proven Hook Formulas for Any Service-Based Business (+ The Neuroscience Behind Why They Work)
Stop staring at a blank screen wondering how to start.
Every time you sit down to write—whether it's a social post, an email, a video script, or a sales page—you freeze.
"How do I hook them?"
"What do I say first?"
"Why does everyone else's content perform better than mine?"
You spend 30 minutes writing opening lines. Delete them all. Start over.
Here's why:
You're guessing. And the human brain doesn't respond to guesses—it responds to specific psychological and neurological triggers.
Introducing: The Brain-Based Hook Formula Guide
25 proven hook formulas that work for ANY service-based business—each one backed by neuroscience, psychology, and behavioral science.
This isn't a list of hooks to copy and paste.
It's your gateway to understanding how the human brain processes information, makes decisions, and takes action.
Every formula includes:
- Mad Libs Framework - Fill-in-the-blank style so you can adapt it to YOUR specific service and audience
- Sample Hooks Across 6+ Niches - See it applied for coaches, therapists, designers, consultants, photographers, financial advisors, and more
- Clear Use Cases - Know exactly where to use each hook (posts, emails, videos, sales pages)
- Expanded Brain Science Explanations - Learn WHY it works neurologically (this is actual neuroscience education, not just marketing tips)
What You'll Learn:
By working through this guide, you'll understand:
The Neuroscience of Attention:
Why the brain only gives you 3 seconds
How System 1 vs. System 2 thinking affects what gets read
Why threat and loss capture attention faster than reward and gain
How cognitive load determines whether people keep reading or scroll past
The Psychology of Motivation:
Why the intention-behavior gap exists (and how to bridge it)
How approach-avoidance motivation drives all behavior
Why "one thing" motivates more than "many things"
How identity-based motivation creates lasting change
The Science of Trust:
How mirror neurons make vulnerability build connection
Why validation deactivates the threat response
How costly signaling creates credibility
Why the brain defers to authority automatically
The Mechanics of Persuasion:
How loss aversion makes problems more compelling than promises
Why contrast and categorization help the brain make decisions
How mental simulation pre-activates reward centers
Why causal explanations satisfy the brain's need for understanding
And 20+ other brain science principles that explain how humans actually think, decide, and take action.
What's Included:
✓ 25 Hook Formulas - Mad Libs style frameworks you can adapt immediately
✓ 125+ Sample Hooks - See each formula applied across multiple service niches
✓ Expanded Brain Science Lessons - 3-5 paragraph explanations of the neuroscience, psychology, and behavioral science behind each formula
✓ Use Case Guidance - Know exactly where to use each type of hook
✓ Quick Reference Guide - Choose the right formula for your content goal
✓ Instant Access - Google Doc or PDF (use it immediately)
Who This Is For:
Perfect for:
• Service-based business owners (coaches, consultants, therapists, designers, photographers, financial advisors, course creators)
• Creative entrepreneurs and personal brands
• Anyone who wants to understand how human decision-making actually works
• Business owners tired of guessing why some content works and others don't
• Professionals who want to write once and use everywhere
NOT for:
• People looking for quick copy-paste solutions without understanding
• Those not willing to learn the "why" behind the "what"
• Anyone expecting 100 hooks without the education
What Makes This Different:
Most hook swipe files give you hooks to copy.
This gives you:
• The frameworks to create unlimited hooks
• The neuroscience to understand why they work
• The education to evolve as platforms and trends change
Most copywriting resources are surface-level.
This teaches you:
• How the brain actually processes information
• Why humans make the decisions they make
• How to design communication that works WITH the brain, not against it
Most resources are generic.
This is:
• Adaptable to ANY service-based business
• Filled with diverse examples across 6+ niches
• Educational (you'll understand human psychology by the end)
More than effective hooks, you're getting a neuroscience education in human decision-making.
The Investment: $37
Less than the cost of one month of any marketing tool.
But this will change how you approach every piece of content you create—forever.
What Happens After You Buy:
- Instant access to the complete guide (Google Doc or PDF)
- Choose 3 formulas to test first
- Fill in the blanks with your specific service details
- Read the brain science to understand why it works
- Post your hooks and watch engagement improve
- Create your own variations using the principles you learned
Frequently Asked Questions:
Q: Is this just for marketers?
A: No! This is for ANY service-based business. The formulas work for coaches, therapists, designers, consultants, photographers, financial advisors, course creators—anyone who needs to capture attention and communicate value.
Q: Do I need to know neuroscience?
A: Not at all. The brain science sections are written in plain language. By the end, you'll understand the basics—but you don't need any background to start.
Q: Can I really just fill in the blanks?
A: Yes. Each formula is Mad Libs style. You fill in your specific service, audience, and outcomes. The structure does the heavy lifting.
Q: How is this different from other hook swipe files?
A: Most swipe files give you hooks to copy. This gives you frameworks to CREATE unlimited hooks + the neuroscience education to understand WHY they work. You're learning to fish, not just getting fish.
Q: How long will this take to use?
A: You can grab a formula and create a hook in 5 minutes. Or you can read the brain science sections and get a full education. It's designed for both quick implementation AND deep learning.
Q: Will this work on [specific platform]?
A: Yes. These formulas work anywhere you need to capture attention: social posts, emails, videos, sales pages, webinars, podcasts—anywhere humans are making snap decisions about whether to keep paying attention.
Ready to Stop Guessing and Start Understanding?
Get The Brain-Based Hook Formula Guide
$37 | Instant Access
About the Creator:
Kia Abrera is a Professional Neuroplastician (applied neuroscience), Professor of Marketing Psychology and Consumer Behavior, Behavior Change Communication Specialist, and Catholic Digital Influencer (Vatican Delegate).
She helps creative entrepreneurs and service-based businesses build human-centered strategic marketing grounded in neuroscience, psychology, and behavioral science.
Every formula in this guide is based on research and real-world application with hundreds of clients and students.
25 formulas that work for ANY service business + the neuroscience behind each one.